Internet is growing increasingly important in Customer Lifecycle Management. Internet marketing is a rapidly growing industry, and is amongst the most cost efficient and measurable marketing tools. Whatever your brand or business may be, the Internet can help you locate, attract, acquire and retain your customer base.
All sorts of business goals can be achieved using the Internet. What about your website, webshop, web portal, loyalty portal, lead generation website or PPC campaign? Do they make sense? Do they fulfil their objectives? Are they profitable?
Whether sell online or using the Internet for other phases in the CLM-cycle, eMarketing is important. eMarketing can be used for all the links within the CLM chain, from sales to creating customer loyalty, from customer retention to win-back actions. M+ specialises in drawing up a strategy in cooperation with your company, in order to achieve set objectives and take advantage of opportunities provided by the Internet and technology. Furthermore, we manage and improve strategies, providing advice and in-depth progress reporting.
Millions of companies make millions of choices about the way they do business online; certainly not always the right decisions. M+ can offer you all the necessary eMarketing services using a holistic approach, meaning we consider every aspect important for your online success.
At M+, we say that we utilise the Internet for businesses in order to build businesses, and not just an Internet presence.Usability and Information architecture
Did you know that by planning and implementing user experience in projects, conversion rates can increase for your website by up to 300%? Did you know that user experience in web-based applications (via the intranet or extranet) plays a vital role in a project's success (or failure) if not implemented properly?Search engine optimization
Anyone surfing and seeking out a product or service you might be selling, may decide to choose you as their supplier. To get chosen, you'll need to get to have your site positioned in first place. Approximately 80% - 90% of all website traffic originates from major search engines. Search engine optimisation (SEO) is one of the best return-on-investment strategies.Search engine advertising
Are you running Pay-Per-Click ads that instantly drive targeted visitors to your website? If so, are these ads capturing the right visitors? Is cost per visitor, conversion or any other action profitable?Web analytics
Want to get to know your customers. So why not find out who your website visitors are?eMail marketing
E-mail marketing can be a cheap, fast and effective way to communicate with your customers, offering a high return on investment. But only if you use it properly.ongoing Internet marketing consultancy
Although many companies assume otherwise, strategies in using the Internet as an efficient marketing channel is not a "set and forget" situation. As you probably know, today's success is no guarantee for tomorrow.