In the past few decades, few markets have been moving as fast as the telecommunications industry. Prior to the 1990s, the telecommunications industry in Holland was strictly a government business, meaning there was only one single provider. In less than twenty years, it has become a very competitive market, with large numbers of customers easily switching providers at any given moment.
To survive and grow as a provider in the telecommunications industry, you need to be able to deal with issues such as:
- a large number of customers and relatively small transaction values (important for the billing department)
- a very competitive market
- very limited customer loyalty
- the need (and chances) for cross and up-selling
These are challenges that M+ has already handled not only in the telecommunications industry, but in other sectors as well. We also provide you with creative, sometimes surprising solutions, like in the business case below. Do you intend to undertake or keep doing business in the telecommunications industry, and you're perhaps looking for assistance in areas such as marketing, customer contacts or automation? Just callM+.
Business case: Sales mechanics (Cross selling and leads generation)