What do you do when a completely new market opens it's doors? Do you run to get a front-row seat? Or do you lean back, observe and try to decide on the best opportunities?
In the past decade, the question was posed in the energy market. In the last twenty years, the energy market has changed from being a government monopoly to become a very competitive market with the largest number of customers of any sector. Certainly, an attractive market, but one where new parties need to anticipate:
- a disadvantage with respect to the position of the 'traditional' suppliers
- large numbers of periodical payments
- the need for credit checks
- decreasing customer loyalty
- a hard to distinguish product ('electricity is electricity')
In this huge market, M+ has gained broad experience in all the above operations. In the past, we have offered our services in supporting the mentioned strategies to similar companies in this intensive market. We were successful at it.
Business case: Save your energy (From lead to customer).