Question: which customer
do you value the most, the potential or the loyal customer?
Answer: the customer in between.
Many companies place a lot of effort into acquiring new customers and subsequently immediately forgetting about them. A customer is just a customer but time will tell whether it's a loyal one or not.
What's often neglected is the fact that loyalty is an achievement, not a gift. Your organisation will have to deserve loyalty, right from the start. A new customer is like a blank page. You'll never get a second chance to make a first impression. That's why you need to immediately convince your new customer that he has made the right choice.
M+ can help you with a wide range of welcoming services. We can send welcoming packages or welcome emails, or place a welcome call. At the very moment when many companies tend to lose interest, we begin the next important phase of the CLM-cycle. Since your new customer is no longer just a potential, but not yet loyal, he happens to be a potentially loyal customer.