Most automotive brands often get requests for brochures and test drives, which reach the brands by Internet, coupons, a service phone number or by events. Several of these brands were searching for way to follow up those prospects in an orderly and reportable manner. Furthermore it was of the utmost importance to qualify the prospects to make sure that a request was serious.

The M+ solution:
A tailor made Lead Management Tool to convert suspects into “hot prospects” on behalf of the dealer organisation. Here you’ll find some examples of the several functionalities of the lead management tool:

• Requests are processed on a daily basis.
• Different kind of databases are formed into one uniform database.
• All data are checked and, in case of missing data, added and updated.
• All updated data is imported into the tool and all prospects are located to the right dealer (based on location or wishes of the client).
• Prospects are qualified by phone. When a lead doesn’t qualify, it will be kept out of further processing and gets the status “closed”.
• All qualified (and therefore hot) leads are distributed to the right dealer, who can use this hot lead to make the sale.
• An exclusive helpdesk for the dealer organisation is open during office hours.

The result:

• Overview: leads are added into the tool by date of changing cars. This creates overview for both automotive brand as well as the dealers.
• Protection: by updating the data on a regular basis, the process makes sure the databases always are up-to-date.
• Professionalism: the hot leads provided to the dealer are in accordance with the criteria as agreed with the dealer organisation.
• Security: dealers will only see those hot leads which are theirs. Therefore it isn’t possible for the dealers to spy at their colleageus.