It takes less effort to approach (potential) clients who already indicated their interests in your product or service. M+ generates leads and takes care of the follow up by providing our services. M+ makes all communication channels available for you. For channels like direct mail, email marketing, telemarketing, etc, M+ is your partner in business. For services like: Lead generation, database marketing, lead management, campaign management, data upgrading, customer relationship management, fulfillment, data entry, and more. M+ is your partner in business. Whether you want to sell your product or service by mail, email or by phone. M+ is your partner in business. If you want your (potential) clients to pay attention to your product or service, you need to be unique. One of your Unique Selling Propositions is having M+ as your business partner.

Automotive Customer Loyalty

An automotive company wanted to create a loyalty program, which enabled the customers by paying to subscribe to several special activities and events.

The M+ solution:
  • An Internet application in which all activities are announced in an orderly manner, with the following benefits:
    • clients are informed with regard to upcoming events by e-mail;
    • clients can subscribe in a secured subscribing area on the website;
    • M+ takes care of all back office issues after subscribing to an event;
    • Confirmation is sent by e-mail;
    • Pre-printed giro credit slip and entrance tickets are sent out to the subscribed client;
    • Collecting subscribing money;
    • The website contains an event calender, on which clients can ask to get an e-mail as a “pre-announcement”;
    • When events aren’t fully booked, extra subscribers are obtained using a magazine, which clients receive on a regular basis or by an e-mail newsletter;
    • When events are fully booked a waiting list is provided. When a person cancels, the next waiting in line will be added to the subscribers;
    • During office hours all phonecalls with regard to events will be answered by a Service Desk

The result: 

  • Efficiency: the whole process is webbased and therefore to be used with optimal ease on behalf of the customer and lower costs
  • Insight: the customer has online (and realtime) insight in all client data and (upcoming) events.
  • Customer loyalty: the customer can easily keep in touch with her customers by e-mail and the Internet
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