Smart and measurable strategy to select, acquire and retain customers combining telemarketing, direct mail and Internet (Internet marketing) channels with the power and efficiency of custom web-based application development and implementation, all M+ Group one-stop-shop!
How we can help you?
Without new customers, there's no growth. It's as simple as that. But where do you find them? What target groups should your company focus on? And why is that? These questions aren't that simple.
Knowing what your target group is, may not be the same as knowing your target group. You know which target groups you want to focus on. But do you have the insight into what these groups consider important?
Your product is so good that it'll sell itself? Dream on. You may believe that what you're selling is special. But what about your offer? Nothing sells itself.
Question: which customer do you value the most, the potential or the loyal customer? Answer: the customer in between.
Every day customers are lost. Contracts are terminated and new suppliers spring up on the market all the time, offering new tempting deals. Your customer has the opportunity to choose. Loyalty is definitely not perpetual.
On average, it costs five times as much to invest in acquiring a new customer than it is to retain an existing one. A customer is given only one chance to choose you as his supplier. He'll need to make that decision repeatedly.
Does a lost customer keep you awake at night? Honestly, yes! One less customer doesn't just mean a loss in turnover, instead it strengthens your competitor and leads to bad advertising that may hurt your business.